E-Commerce IP Blog

Navigating Trademark Classes for Fashion and Beauty Brands

Navigating Trademark Classes for Fashion and Be...

Courtney Abrams

Apparel is Class 25, cosmetics is Class 3, online retail is Class 35. Learn how to trademark a clothing or beauty brand in the right classes and avoid the e-commerce...

Navigating Trademark Classes for Fashion and Be...

Courtney Abrams

Apparel is Class 25, cosmetics is Class 3, online retail is Class 35. Learn how to trademark a clothing or beauty brand in the right classes and avoid the e-commerce...

Art vs. Brand: Why Lady Gaga Won Her $100M "MAYHEM" Lawsuit and Why Taylor Swift Might Not Be as Lucky

Art vs. Brand: Why Lady Gaga Won Her $100M "MAY...

Courtney Abrams

Lady Gaga won her $100M "MAYHEM" merch suit, but Taylor Swift faces a tougher battle over "Life of a Showgirl." Learn how First Amendment rules apply to album merch.  

Art vs. Brand: Why Lady Gaga Won Her $100M "MAY...

Courtney Abrams

Lady Gaga won her $100M "MAYHEM" merch suit, but Taylor Swift faces a tougher battle over "Life of a Showgirl." Learn how First Amendment rules apply to album merch.  

Parody vs. Trademark Infringement: What the "Bad Spaniels" Case Means for Product Brands and Creators

Parody vs. Trademark Infringement: What the "Ba...

Courtney Abrams

Can you copy famous trade dress as a "parody"? Learn how the Supreme Court's Jack Daniel's decision changed First Amendment shields for commercial brands.  

Parody vs. Trademark Infringement: What the "Ba...

Courtney Abrams

Can you copy famous trade dress as a "parody"? Learn how the Supreme Court's Jack Daniel's decision changed First Amendment shields for commercial brands.  

Are Your Product Claims Creating a Legal Nightmare? Inside Arizona’s Massive Consumer Fraud Suit Against L’Oréal

Are Your Product Claims Creating a Legal Nightm...

Courtney Abrams

Arizona's AG filed a consumer fraud suit against L'Oréal over their hair relaxer marketing. Here's why the claims were called deceptive and unfair, and what product brands should audit now....

Are Your Product Claims Creating a Legal Nightm...

Courtney Abrams

Arizona's AG filed a consumer fraud suit against L'Oréal over their hair relaxer marketing. Here's why the claims were called deceptive and unfair, and what product brands should audit now....

Inside the FTC’s Ad-Rigging Lawsuit Against Amazon: What E-Commerce Brands Need to Know

Inside the FTC’s Ad-Rigging Lawsuit Against Ama...

Courtney Abrams

The FTC and 22 states sued Amazon Ads for alleged auction rigging and hidden surcharges. Learn how inflated CPCs impact e-commerce sellers and brand margins.  

Inside the FTC’s Ad-Rigging Lawsuit Against Ama...

Courtney Abrams

The FTC and 22 states sued Amazon Ads for alleged auction rigging and hidden surcharges. Learn how inflated CPCs impact e-commerce sellers and brand margins.  

The Power of Trade Dress: How Brands Like Tiffany, Louboutin, and Levi’s Trademark Colors and Visual Identities

The Power of Trade Dress: How Brands Like Tiffa...

Courtney Abrams

Can you trademark a color or product design? Learn how trade dress law protects Tiffany Blue, Louboutin red soles, and Levi's stitching from copycats.

The Power of Trade Dress: How Brands Like Tiffa...

Courtney Abrams

Can you trademark a color or product design? Learn how trade dress law protects Tiffany Blue, Louboutin red soles, and Levi's stitching from copycats.