E-Commerce IP Blog

Button-up your brand before launch

Securing Your Brand Before Launch

Courtney Abrams

You can file a trademark before you sell anything using an Intent-to-Use application. Learn how to secure your brand name early in the USPTO application process.  

Securing Your Brand Before Launch

Courtney Abrams

You can file a trademark before you sell anything using an Intent-to-Use application. Learn how to secure your brand name early in the USPTO application process.  

Georgia Aldridge Ordered to Pay £213,000: The Legal Crackdown on Influencer Counterfeits

Georgia Aldridge Ordered to Pay £213,000: The L...

Courtney Abrams

A UK court ordered influencer Georgia Aldridge to pay £213,000 to LVMH brands over counterfeit sales. Learn how brand enforcement against creators is changing.  

Georgia Aldridge Ordered to Pay £213,000: The L...

Courtney Abrams

A UK court ordered influencer Georgia Aldridge to pay £213,000 to LVMH brands over counterfeit sales. Learn how brand enforcement against creators is changing.  

The Gymshark Influencer Lawsuit: Why Undisclosed Paid Partnerships Are a Legal Minefield

The Gymshark Influencer Lawsuit: Why Undisclose...

Courtney Abrams

A new class action lawsuit accuses Gymshark of hiding paid creator deals and non-competes. Learn how FTC disclosure rules impact your brand and creator contracts

The Gymshark Influencer Lawsuit: Why Undisclose...

Courtney Abrams

A new class action lawsuit accuses Gymshark of hiding paid creator deals and non-competes. Learn how FTC disclosure rules impact your brand and creator contracts

What a Trademark Unlocks on Amazon (Brand Registry)

What a Trademark Unlocks on Amazon (Brand Regis...

Courtney Abrams

Without a registered trademark, you can't fully control your Amazon listing. Learn what trademark registration unlocks for e-commerce sellers.  

What a Trademark Unlocks on Amazon (Brand Regis...

Courtney Abrams

Without a registered trademark, you can't fully control your Amazon listing. Learn what trademark registration unlocks for e-commerce sellers.  

Receiving a trademark cease-and-desist letter

The Trademark Cease & Desist Nightmare: How It ...

Courtney Abrams

Founders doing real revenue can get a cease-and-desist letter for their own brand name. Here's why it happens and how a trademark lawyer helps you avoid it.  

The Trademark Cease & Desist Nightmare: How It ...

Courtney Abrams

Founders doing real revenue can get a cease-and-desist letter for their own brand name. Here's why it happens and how a trademark lawyer helps you avoid it.  

Purchasing your website domain does not mean you own your business name

The False Security of LLCs and Domains - Why an...

Courtney Abrams

Registering an LLC and buying a domain doesn't grant you trademark rights. Learn why federal trademark registration is the only way to lock in your brand.  

The False Security of LLCs and Domains - Why an...

Courtney Abrams

Registering an LLC and buying a domain doesn't grant you trademark rights. Learn why federal trademark registration is the only way to lock in your brand.