E-Commerce IP Blog

What Every Brand Owner Can Learn from the Dior v. Sincerely Jules Trademark Dispute

What Every Brand Owner Can Learn from the Dior ...

Courtney Abrams

Parfums Christian Dior opposed Sincerely Jules' beauty trademark application. Learn why trademark coexistence in fashion doesn't necessarily protect beauty line expansions.  

What Every Brand Owner Can Learn from the Dior ...

Courtney Abrams

Parfums Christian Dior opposed Sincerely Jules' beauty trademark application. Learn why trademark coexistence in fashion doesn't necessarily protect beauty line expansions.  

Button-up your brand before launch

Securing Your Brand Before Launch

Courtney Abrams

You can file a trademark before you sell anything using an Intent-to-Use application. Learn how to secure your brand name early in the USPTO application process.  

Securing Your Brand Before Launch

Courtney Abrams

You can file a trademark before you sell anything using an Intent-to-Use application. Learn how to secure your brand name early in the USPTO application process.  

Georgia Aldridge Ordered to Pay £213,000: The Legal Crackdown on Influencer Counterfeits

Georgia Aldridge Ordered to Pay £213,000: The L...

Courtney Abrams

A UK court ordered influencer Georgia Aldridge to pay £213,000 to LVMH brands over counterfeit sales. Learn how brand enforcement against creators is changing.  

Georgia Aldridge Ordered to Pay £213,000: The L...

Courtney Abrams

A UK court ordered influencer Georgia Aldridge to pay £213,000 to LVMH brands over counterfeit sales. Learn how brand enforcement against creators is changing.  

The Gymshark Influencer Lawsuit: Why Undisclosed Paid Partnerships Are a Legal Minefield

The Gymshark Influencer Lawsuit: Why Undisclose...

Courtney Abrams

A new class action lawsuit accuses Gymshark of hiding paid creator deals and non-competes. Learn how FTC disclosure rules impact your brand and creator contracts

The Gymshark Influencer Lawsuit: Why Undisclose...

Courtney Abrams

A new class action lawsuit accuses Gymshark of hiding paid creator deals and non-competes. Learn how FTC disclosure rules impact your brand and creator contracts

What a Trademark Unlocks on Amazon (Brand Registry)

What a Trademark Unlocks on Amazon (Brand Regis...

Courtney Abrams

Without a registered trademark, you can't fully control your Amazon listing. Learn what trademark registration unlocks for e-commerce sellers.  

What a Trademark Unlocks on Amazon (Brand Regis...

Courtney Abrams

Without a registered trademark, you can't fully control your Amazon listing. Learn what trademark registration unlocks for e-commerce sellers.  

Receiving a trademark cease-and-desist letter

The Trademark Cease & Desist Nightmare: How It ...

Courtney Abrams

Founders doing real revenue can get a cease-and-desist letter for their own brand name. Here's why it happens and how a trademark lawyer helps you avoid it.  

The Trademark Cease & Desist Nightmare: How It ...

Courtney Abrams

Founders doing real revenue can get a cease-and-desist letter for their own brand name. Here's why it happens and how a trademark lawyer helps you avoid it.